Years of Experience in B2B and B2C Sales

Neal Lappe

(Founder & CEO)

Neal became an entrepreneur in 2004 after an 18-year career with Circuit City Stores Inc., during which he rose from an HR Manager to Vice-President and Corporate Officer. At Circuit City, he had full P/L responsibility for a $200 million division, comprised of 40 locations nationwide and 2,800 employees.Since becoming an entrepreneur, Neal and his team built a multi-million digital marketing agency, WebStrategies Inc., and launched a second business, Selling Forensics, which is focused on the development of salespeople and sales organizations. Over the years, WebStrategies has become the #1 agency in the world among about 1,000 peer agencies in the WSI worldwide network. Where WebStrategies is in the business of lead generation through digital marketing strategies, Selling Forensics shapes sales organizations to turn those leads into revenue.

In the last 14 years, Neal has worked with hundreds of firms of all shapes and sizes. His work has revolved around strategic marketing, creating organizational clarity, sales and leadership development, establishing a culture of execution, and developing sales organizations for success. In addition, Neal has worked with business owners, sales and marketing professionals, and internet marketing consultants in South America, Mexico, Europe, the United Kingdom, Canada and the United States.

Neal co-published his first book in 2011, The Forensics of Selling, to help businesses convert sales leads to closed business. He published his second book in 2016, The Forensics of B2B Selling, which is a field sales guide for sales professionals in the B2B selling space.

Born in the St. Louis area, Neal now resides in Midlothian, VA with his wife Peggy. They have two adult daughters and four grand-children. In his free time, Neal enjoys spending time with Peggy, fitness training, golf and reality TV.

Randy Asbell

(Partner, Director of Business Development)

Randy Asbell applies expert knowledge, industry experience, and a relentless passion to solving company’s sales issues. After college, he joined the sales team at Circuit City and was quickly promoted to Sales Manager, Store Manager, District Manager and left in 2003 as Regional Vice President.

He then joined a Property Management Company and helped turn it into one of the most profitable companies in the country by re-engineering under-performing properties to maximize cash flow and ROI. In 2007, Randy joined a top Consulting & Training Company and soon became Chief Operating Officer until leaving to join the team at Selling Forensics.

As a Partner and Director of Business Development at Selling Forensics, Randy enjoys helping companies improve all things sales related such as; Sales Process, Sales Management, Talent Assessment, Revenue Generation and Leadership Coaching. The common connection that Randy has with each one of his clients is his ability to improve sales and sales management. This has been the secret to his success with every position he has ever held.

With more than 25 years of experience, Randy has the ability to work effectively with any sales team, listen to their ideas, develop specific programs and help implement the changes necessary for each specific team.

In his spare time, Randy enjoys spending time with his wife and daughter and their 2 rescue pups. He works out regularly and is somewhat a car nut. He also enjoys outdoor activities such as water skiing, snow skiing and golf.

Years of Experience in B2B and B2C Sales

Neal Lappe

Randy Asbell

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