Why Sales and Leadership Seminars Are Worth Attending

August 19th, 2018


Business Owners, Executives, and Sales Managers—Attending a seminar or sending your salespeople to one is a great way to learn new techniques, become more confident in your job and bring fresh ideas back to your business. 

After years of attending and then facilitating many seminars, I have recapped the top 10 reasons why seminars are worth considering:

  1. 1. To Sharpen Your Skills: Learning new ideas and philosophies to make you more effective and efficient at work.
  2. 2. To Meet the Experts and Influencers in Person: Seminars offer the opportunity to meet business leaders and top salespeople to gain new insights.
  3. 3. To Network… Seminars allows you the opportunity to mix and mingle, form new relationships and strengthen existing ones. These networking events can pay off months and months after the seminar is over.
  4. 4. To Learn New Ways Of Closing Sales: Get real life and hands-on information that is specific to your business, directly from the experts. A well run seminar will help you develop new ideas for attracting new customers and closing more sales. Even though there is a lot of information on the internet, seminars will cut through the clutter to deliver “best practices” and content that is specific to your industry.
  5. 5. To Break Out Of Your Comfort Zone: Seminars force you to look at things differently and to break out of your comfort zone. Breaking out of your comfort zone is important to grasping new techniques and looking at your business through a different lense. This will allow you to think out of the box for new and different ideas.
  6. 6. To Increase Your Focus: Seminars will help you reflect on techniques that once worked and pick up on new ones that may be worth trying. Seminars will create the opportunities for greater focus and reflection that will help you take your business to the next level.
  7. 7. To Spend Time With Like-Minded Individuals: There’s nothing more beneficial than being in a room of like-minded people. Like you, these people are willing to take time away from the office to explore new possibilities and to learn new techniques. Just like you, these people want to “better” themselves as well as the profitability of their company.
  8. 8. To Invest In You And Your People: A day out of the office to sharpen your skills and the skills of your sales team is definitely worth the investment. All of us should take the time to learn new things and better ourselves. Successful people understand that learning never stops and that we all can improve everyday. Seminars are an important investment in yourself, your people and your company.
  9. 9. To Have Fun! Being a part of Sales or Leadership should be extremely rewarding and fun. Seminars will add a layer of enjoyment to managing your career and the career of your people. By mixing the aspect of learning and networking into the social element of spending time with your peers, seminars can definitely be a lot of fun!
  10. 10. To Grow: Seminars provide a unique way of growing leaders and transforming marginal sales people into                 Sales Animals. A good seminar will leave you wanting more and increase the opportunity to drive More Revenue!

When you get the opportunity to attend a good seminar, take advantage of it…YOU will be glad you did!

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